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Raeesa Sya is a Beauty Enthusiast / Entrepreneur / Designer / Commercial Model by profession.

She’s an expert in growth hacking, social media strategy, digital marketing, brand identity and lean canvas business model with experience in running 2 startups and securing investments. Connect to her Linkedin profile here: Raeesa’s Linkedin

Graduated from Curtin University in 2010 she studied Graphic Design and Majored in Multimedia where she spends her early career in Design and Startups.

As an inspiring young entrepreneur, she was selected as Marie Claire’s 10 awe-inspiring women of Malaysia 2017,Tech in Asia 12 under 30 promising SEA entrepreneur 2016, Buro 24/7 Best Digital Startup 2016 (Bfab), 1337 Ventures best Top 3 startup (batch 2, 2015), CLEO Hotshots 30 under 30 2014, 1st Runner up of D3MDD Hackathon 2014 and Tongue in Chic Style Awards 2009 (Personality) – Winner (MY) and was featured in more than 40+ beauty and tech publications online and offline for her startups and herself.

Best Malaysian Digital Startup 2016 by Buro 24/7

 

1st Runner up – D3 Hackathon by MCMC, Media Prima Digital and Microsoft. Winners were also offered an MCMC grant.

 

She is also active in the KL’s startup scene where she mentors and speaks at entrepreneurial events and programs.

Speaking on entrepreneurship and productivity at The surface session by Microsoft. Raeesa was selected as an ambassador for this campaign where she also reviews the surface pro 4 gadget.

 

Mentoring for Made With Code (google) through iTrain kids. Where she guides girls aged 6-13 years old in making their own websites using a free website builder online. This initiative empowers young girls to pick up coding.

 


Above: Panelist at the Vanity Metrics vs. Growth metrics: How do investors evaluate your startup together with Jeffri Cheong, Co-Founder & MD of Kaodim; Dzuleira Abu Bakar, CEO of Cradle Seed Ventures; and Hassan Alsagoff, CEO at Mountain Partners Malaysia

orkid cosmetics - halal cosmetics

orkid cosmetics – halal cosmetics

orkid cosmetics matte suede liquid lipsticks

Matte suede liquid lipstick


Currently she is the founder and CEO of Orkid Cosmetics. A halal millennial e-commerce cosmetic line.

In 2016, she successfully raised a mid six digit USD funding from sillicon valley backed VC firm 500 startups, KK Fund and Captii with her co-founders for her startup (Bfab). Where shes focuses on community building and branding as the CCO of the company. Bfab was featured in more than 40+ beauty and tech publications. She left Bfab in December 2016.

She was the Founder and CEO of a tech & beauty startup (LULU) and successfully exited in 2015. LULU is now acquired by HMH Technologies.

Apart from running startups and now, a cosmetic line, her design agency (REVOLT) specializes in Brand Identity, and Creative Solutions for startups, small business owners and corporate companies. She also provides consultancy in Digital Media. With over 6 years of experience. Clients include Serai group, Carhartt, Tabung Haji, Pop Digital, The Rec Room and more.

Previously while in high school and university she went under a moniker Ladyesah (2006-2010) where she was featured as KL’s “IT GIRL” by involving in the local creative scene where she founded her first company selling custom made apparels through her blog and social media platform MySpace.

As a person who loves the outdoors, she enjoys hiking (conquered Mt. Kinabalu in 2015) and is an aspiring sailor (sailing).

She is also a big music lover where she enjoys making music with her Akai MPK49 MIDI, MK2 Maschine and fun phone apps such as figure8. She previously played in a post-hardcore/ skram band Epaulard where they toured around MY-SG playing gigs. Connect to her soundcloud here : Raeesa’s Soundcloud 

A video posted by Raeesa Sya (@rysa) on

Her philosophy in life is, we are all made of stars and the sky is the limit. All you need is to believe in yourself, put in 110% effort and a pinch of luck 😉

Reach her at info(at)raeesasya(dot)com and check out her thoughts through her website here: www.raeesasya.com