© 2019 by Raeesa Sya

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RAEESA

SYA

Youth Entrepreneur
 

About Me

Raeesa Sya is an expert in growth hacking, social media strategy, digital marketing, brand identity and lean canvas business model with experience in running 3 startups and securing investments worth over RM1Million.

 

Graduated from Curtin University in 2010 she studied Graphic Design and Majored in Multimedia where she spends her early career in Design and Startups.​

Mentor & Speaker

She is also active in the KL’s startup scene where she mentors and speaks at entrepreneurial events and programs.

Above: At Microsoft Surface Session giving a talk on productivity and reviewing the Surface Pro 4 gadget.

 

Above: Raeesa mentoring for iTrain KIDS. A program that teaches girls aged 5-12 years old to code.

Above: At the ASEAN50 Women Business Conference 2017 in Philippines where Raeesa was invited as a speaker for the ASEAN Youth Disrupting for Change panel session by the Department of Trade and Industry Philippines.

Startup journey

Currently she is the founder and CEO of Orkid Cosmetics. A halal millennial e-commerce cosmetic line.

Above: Orkid Cosmetics Matte Suede Liquid Lipstick was awarded as Best Local Matte Lipstick in the CLEO Beauty Hall of Fame 2017. 

In 2016, she successfully raised a mid six digit USD funding from sillicon valley backed VC firm 500 startups, KK Fund and Captii with her co-founders for her startup (Bfab). Where shes focuses on digital marketing and branding as the CCO of the company. Bfab was featured in more than 40+ beauty and tech publications. She left Bfab in December 2016.

She was the Founder and CEO of a tech & beauty startup (LULU) and successfully exited in 2015. LULU is now acquired by HMH Technologies.

Apart from running startups and now, a cosmetic line, her design agency (REVOLT) specializes in Brand Identity, Creative Solutions and Digital Media Consultancy for startups, small business owners and corporate companies. With over 6 years of experience. Clients include Serai group, Carhartt, Tabung Haji, Pop Digital, The Rec Room and more.

Above: Brand identity project for NAJ & BELLE 

Previously while in high school and university she went under a moniker Ladyesah (2006-2010) where she was featured as KL’s “IT GIRL” by involving in the local creative scene where she founded her first company selling custom made apparels through her blog and social media platform MySpace.

Leisure

All seriousness aside, she's a huge music lover and spends her leisure time making beats on an AKAI MPK49 / Machines Controller setup and updates her Spotify playlist daily. Previously she toured around the MY-SG region in a post-hardcore band, Epaulard playing keys. These days she's into Global bass, R&B and electronic music. 

She's also into cross-fit and an outdoor enthusiast where she enjoys hiking (conquered Mont. Kinabalu peak in 2015) and twice a month sail in the RSYC Harbour Race as an aspiring sailor. 

​Her philosophies in life are "we are all made of stars" and "the sky is the limit". We can achieve whatever we put our mind to. All we need is perseverance, hard work and a pinch of luck. 

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