Raeesa
Sya
Digital Entrepreneur
About Me
Raeesa Sya is a digital expert specialising in growth hacking businesses online. Focusing on social media strategy, performance marketing, design and brand identity with experience in building 2 tech startups (exited) and securing investments worth over RM1Million.
Graduated from Curtin University in 2010 she studied Graphic Design and Majored in Multimedia where she spends her early career in Design and Startups.
Awards & Honours
2014 - Today
As an inspiring young entrepreneur, she was selected as:
and was featured in more than 50+ beauty and tech publications online and offline
for her startups and herself.
Mentor & Speaker
She is also active in the KL’s startup scene where she mentors and speaks at entrepreneurial events and programs.
Above: Raeesa mentoring Girls in Tech for Google Cod3sign @madewithcode workshop in KDU.
Above: Raeesa mentoring for iTrain KIDS. A program that teaches girls aged 5-12 years old to code.
Above: At the ASEAN50 Women Business Conference 2017 in Philippines where Raeesa was invited as a speaker for the ASEAN Youth Disrupting for Change panel session by the Department of Trade and Industry Philippines.
Above: At Microsoft Surface Session giving a talk on productivity and reviewing the Surface Pro 4 gadget.
Above: Panel speaker
at the 9th Muslim World Biz by OIC International Business Centre for The Muslim World Women's Summit 2019.
Above: Speaker at the Islamic Tourism Entrepreneurship & Leadership Seminar by the Ministry of Tourism, Arts & Culture, Malaysia
Above: Panel speaker for Accelerating SME Digitalization in Malaysia by American Malaysian Chamber of Commerce (AMCHAM). Together with Fabian Bigar, CEO, MyDigital Corporation, Gopi Ganesalingam, Senior Vice President, Malaysia Digital Economy Corporation and Steven Chan, Head of Government Relations and Public Policy, Asia-Pacific and Latin America, PayPal
Startup journey
In 2017 she founded Orkid Cosmetics. A halal millennial e-commerce cosmetic line. She expanded the brand into Singapore, UAE, Mauritius, Hong Kong and all Playup Advance stores in Malaysia. (Exited in 2022 sold to Kazeash Production)
Above: Orkid Cosmetics Matte Suede Liquid Lipstick was awarded as Best Local Matte Lipstick in the CLEO Beauty Hall of Fame 2017.
In 2016, she successfully raised a mid six digit USD funding from sillicon valley backed VC firm 500 startups, KK Fund and Captii with her co-founders for her startup (Bfab). Where shes focuses on digital marketing and branding as the CCO of the company. Bfab was featured in more than 40+ beauty and tech publications. She left Bfab in December 2016.
She was the Founder and CEO of a tech & beauty startup (LULU) and successfully exited in 2015. LULU is now acquired by HMH Technologies.
Currently she provides digital marketing, branding and design consultancy for startups, small business owners and corporate companies. With over 13 years of experience, her clients range from F&B, education, retail, tourism, government and capital investment such as Serai Group, Enfiniti Academy, Carhartt, Tabung Haji, Majlis Sukan Negeri Johor, Tourism Johor, BEES Edu, Engage Communication and more.
Above: Brand identity project for NAJ & BELLE
Previously while in high school and university she went under a moniker Ladyesah (2006-2010) where she was featured as KL’s “IT GIRL” by involving in the local creative scene where she founded her first company selling custom made apparels through her blog and social media platform MySpace.
Leisure
All seriousness aside, she's a huge music lover and spends her leisure time making beats on an AKAI MPK49 / Machines Controller setup and updates her Spotify playlist daily. Previously she toured around the MY-SG region in a post-hardcore band, Epaulard playing keys. These days she's into Global bass, R&B and electronic music.